What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Las Vegas dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

KNPR Recycle Day
The Salvation Army Southern Nevada
Red Rock Search & Rescue, Safe Nest, Henderson Girls Softball Assoc, Speedway Children's Charities, Catholic Charities of Southern Nevada
Leukemia & Lymphoma Society, American Red Cross, Think First Nevada

Subaru Love Promise Heart

Love Promise Stories from Subaru of Las Vegas

Subaru Loves to Care with Sunrise Hospital  –  Robert S

Subaru Loves to Care with Sunrise Hospital

On July 7, 2017 it was a scorching 118 degrees in Las Vegas, yet the team from Subaru of Las Vegas braved the excessive heat warnings, delivering gifts and messages of hope to the patients and families at Sunrise Children's Hospital. Leadership representatives from Subaru of Las Vegas, including Subaru Love Promise Ambassador Taylor Borjesson, were in attendance as the Subaru of Las Vegas Love Promise vehicle arrived with over 80 high-quality blankets and over a dozen arts and crafts kits. Upon arrival, Taylor said, "We're thrilled to be here, spreading awareness about The Leukemia & Lymphoma Society and dropping these little gifts off to our local patients and their families." In a sea of expressions of gratitude, there were two particularly memorable moments. After putting on her gown and mask, Taylor was able to visit and share Subaru’s well wishes, sunglasses, a craft kit, and bracelet with a pediatric patient who was on medical isolation….bringing some much-needed cheer and interaction. Then Marley, a 3-year old leukemia patient asked Taylor to assist her in making a snake from the play-doh she discovered when opening her craft kit immediately upon receipt, and as she had the entire time….Taylor went above and beyond. The entire Subaru of Las Vegas Team was remarkable, and The Leukemia and Lymphoma Society of Southern Nevada looks forward to additional partnership opportunities in the future that will benefit more Las Vegas patients and their families.

Red Rock Search and rescue  –  Anthony P

Red Rock Search and rescue

Through the enormous generosity of Subaru of Las Vegas and their commitment to Share the Love, Red Rock Search and Rescue has been able to expand its outreach into the community in several significant ways. First, it provides a way for critical equipment to be purchased that allows for faster response times, enhanced communications and up-to-date training. Second, it represents essential support for more than 30,000 volunteer hours each year dedicated to helping families find missing loved ones. And finally, Subaru’s faith in the mission of Red Rock Search and Rescue provides much-needed preparedness preparation, awareness, support, and prevention training for the hundreds of people who are directly impacted each year by what we do. Their shared love makes it possible for us to do what we do. Anthony Peterson RR441 Deputy Chief Red Rock Search and Rescue Anthony Peterson RR441 Deputy Chief Red Rock Search and Rescue

KNPR Recycling Day; Subaru loves the earth  –  Ashley S

KNPR Recycling Day; Subaru loves the earth

For the last 10 years, Nevada Public Radio has been host to various Recycle Day events, held at our station on the CSN Charleston Campus. We partner with shredding, pill take back, recycling, and donation services to provide a free recycling event for the community. With sponsors like Subaru, it helps us continue to provide this service to our listeners/readers. With our numbers of participants growing from 300+ vehicles passing through with 27,000 pounds worth of recycling collected, to 900+ vehicles coming by the campus with over 57,000 pounds of recycling collected, these events are very well received and an integral part of helping the green initiative in Southern Nevada. -Ashley Smith

Share the Love 2017 Events at Subaru of Las Vegas  –  Lauren P

Share the Love 2017 Events at Subaru of Las Vegas

Subaru of Las Vegas had a great 2017 Share the Love season! Our Hometown Charity partners are Red Rock Search and Rescue, and Safe Nest. Red Rock is a 100% all-volunteer search and rescue team based in Las Vegas, serving all Southern Nevada and Utah. Safe Nest is Nevada’s largest and most comprehensive charity devoted solely to domestic violence issues. Safe Nest's programs include 24-hour confidential shelter, 24-hour hotline and protection order services, counseling, advocacy, court assistance, and prevention education. Safe Nest had a gallery art showing within the dealership with artwork created by the children that have benefitted from their services. The art was displayed for the duration of the Share the Love event November 17th - Jan 3rd. Red Rock Search and Rescue visited the dealership on Saturday Dec 3rd with their search and rescue equipment. Subaru of Las Vegas customers could enter their mobile command center, and learn more about how they help the community. www.safenest.org redrocksar.org

Subaru of LV helps collect 2,546 backpacks  –  Becky W

On behalf of everyone here at The Salvation Army serving Southern Nevada, thanks to Subaru of Las Vegas for your recent support through the Fox5 "Take5toCare" program for the SOS (Supply Our Students) school supply drive supporting Clark County School District (CCSD) students. Your support truly makes a difference in the lives of the people we serve. Your donation makes it possible to reach out to those families that are struggling: those that are in need of assistance in ensuring the success of their children. Through the support of Subaru of Las Vegas, 2546 students are receiving backpacks to start them off for a successful school year. In addition, 54 CCSD schools that have 50 percent or more students on free and reduced lunches are also being helped with supplies from the drive. I can't imagine a better way for your support to impact our community's students. Please dont hesitate to call if you'd like to schedule a tour or have any questions about your impactful support, The Salvation Army continues " Doing the Most Good " here in Southern Nevada.

Subaru of LV to the rescue!  –  Julie B

Subaru of LV to the rescue!

Special thanks to Subaru of Las Vegas for their support of the American Red Cross and Fox5 Las Vegas, Take5toCare Blood Drive held July 2015. Subaru of Las Vegas provided rides for blood donors to and from their cars after donating blood at this blood drive. They took great care to ensure the blood donors were treated with extra TLC after all these donors had just taken time out of the busy day and were helping to save lives! Thanks Subaru of Las Vegas!

Subaru of Las Vegas Supports Meals on Wheels  –  Leslie C

Subaru of Las Vegas Supports Meals on Wheels

We are so thankful to Subaru of Las Vegas for helping our Meals On Wheels kitchen staff prepare and package more than 1,480 meals in preparation for delivery. Catholic Charities' Meals On Wheels Program cooks from scratch, packages, flash freezes and delivers nutritious meals to more than 1,400 homebound seniors in our valley. The Meals On Wheels service not only delivers a basic necessity to homebound isolated individuals, but it is also a lifeline for the wellbeing and independence of our clients. The collaboration between Subaru of Las Vegas and our team was crucial in accomplishing this feat. Thank you for your help Subaru of Las Vegas and we look forward to working with you in the future! Highlight and right click the following link to see our team in action: https://www.youtube.com/watch?v=k28eQyTAy2A

Recycling is the way of future  –  Sharon C

Recycling is the way of future

This is the 3rd year that Subaru of Las Vegas has partnered with Nevada Public Radio for the collection of recyclable materials, and we are proud to continue as the Presenting Sponsor of this semi-annual event for the benefit of the Greater Las Vegas area. On April 25th 2015, more than 520 cars braved the wind and cold to participate in the NV Recycling Day which became the weekend destination for many local Spring Cleaners. The event successfully provided a place for the LV community to safely dispose of confidential materials, clean out spaces by making use of large-volume commingled recycle bins and donate their gently used items for others to continue enjoying. As e-waste is a growing problem in this electronic generation, Subaru of LV also situated large collection boxes inside the dealership showroom to collect unwanted computers, TVs, cell phones, and more. Many of our customers and employees contributed their e-waste, and thanks to our social media campaign and word of mouth by our active and environmentally-responsible Subaru owners, the large collection boxes were quickly filled with recyclable electronics. At the end of the day, this campaign engaged many people who wanted to clean out their garages and partner in helping our planet Earth. We are honored to have partnered with our community and customers to make the recycling event a glowing success. Together, we will keep our community greener and make our homes and businesses a better place to live.

Subaru of Las Vegas Supports Red Rock Search and Rescue's Mission  –  Donald M

Subaru of Las Vegas Supports Red Rock Search and Rescue's Mission

Red Rock Search and Rescue was formed, and operates as a 100% volunteer team of professionals, with a mission to locate and rescue those who lose their way in the deserts of Southern Nevada. As Subaru of Las Vegas' Share the Love 2013 local charity selection, RRSAR connected with Subaru owners, who helped raise enough money to cover six months worth of operating costs. Taking a load off of the minds of RRSAR, they are able to fully focus on their mission, and those who need their help.

Subaru of Las Vegas teams up with Nevada Public Radio in recycling drive  –  Sharon C

Subaru of Las Vegas teams up with Nevada Public Radio in recycling drive

Nevada Public Radio, in conjunction with Subaru of Las Vegas helped to keep three truckloads of old electronics out of local landfills. Another 40 cubic feet of recyclables were collected. As were 5,506 pounds of donated clothing, which went to Goodwill. This was in May, and was the biggest collection yet! In November, 2014 Subaru of Las Vegas and KNPR will be teaming up again, to keep more items from clogging up our landfills!