The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Las Vegas dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Nevada SPCA, Michael's Angel Paws, Hearts Alive Village, Las Vegas Valley Humane Society, The Animal Foundation
Mayor's Fund For Las Vegas LIFE Going Green For Good Health Tree Initiative, Get Outdoors Nevada, Friends of Red Rock Canyon, Nevada Division of Environmental Protection
Clark County School District, Public Education Foundation, DISCOVERY Children's Museum, AdoptAClassroom.org, Spread the Word Nevada
Red Rock Search & Rescue, Make-A-Wish Southern Nevada, The Just One Project, Helping Hands of Vegas Valley, Nevada Partnership For Homeless Youth
Leukemia & Lymphoma Society, American Red Cross, Hope Means Nevada
Love Promise Stories from Subaru of Las Vegas
Subaru and Subaru of Las Vegas believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru of Las Vegas Supports The Salvation Army of Southern Nevada - Eli T
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Las Vegas, this can be a harsh reality. Helping others is the key to a strong community which is why believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. On 1/28/25, Subaru of Las Vegas partnered with The Salvation Army of Southern Nevada and donated 252 coats and 252 shoes/socks to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
Stars, Stripes, and Subarus for U.S VETS Las Vegas - Benjamin H
Given July is one of the hottest times of the year in Las Vegas, we thought it would be a great opportunity to give families and members of the community a chance to escape the heat, grab some free cold treats, and free face painting providing fun for the whole family. We also held a raffle prize drawing that would send all proceeds from ticket sales to U.S VETS Las Vegas. We had raised $40 from the raffle drawing, and will match 100% of those funds to be donated. Many team members helped spread the word of the raffle, and assisted in setting up for the event. They also joined in on the facepainting which encouraged more visitors to do the same and bring their children over.
A Way Home - Hamid H
Subaru of Las Vegas sales department has seen many tow trucks come after service hours and guests have rides home after dropping off their vehicles. July 1st, 2025 we had a guest arrive with a tow truck and dropped their vehicle off in service, however, no way of getting back home. Nancy Colyar came to the first sales associate she saw and explained her situation to Brianna Lau (Bri). She let Bri know that her vehicle was towed into service and now she needs a ride home or to a rental car location. All of this is happening 12 minutes before sales close the doors and leave the building. Bri spoke with a Sales Manager, Jaina McLean, and they reached out to our BDC Director, Andrea Rosa-Castillo - who was off at home with her family - to find a ride for Nancy. While one worked hard to reach out to Uber/Lyft services, the other two were very accommodating to Nancy. Treated her like their own family member that needed assistance, by listening to her needs and providing comfort at a time of need. Nancy was given snacks, water, able to charge her phone while waiting for the Ride Services to arrive. After about 20 minutes, Nancy was on her way to a rental car location to rent a vehicle and drive home. Very pleased with the help she was given and grateful of Bri, Jaina, and Andrea!
Driving donors and participants to the Take 5 to Care Holiday Blood Drive - Benjamin H
We sent Jordan, Ben, and Burton over to the Silverton Casino to support Fox 5 with their Annual Holiday Blood Drive and represent the brand with some free giveaways for any donors who gave blood. Every month we give $10,000 towards the Take 5 to Care program, we sponsor Take 5 to Care events, send volunteers, and help them promote them on social media. For the blood drive we posted about it on our social media looking to get more donors during this low period in the summer for blood donations, and showed up to offer free giveaways as incentives for donors. Burton had a live hit on TV to inform viewers of the event and the need for blood donations now when historically hospitals are low on life saving blood transfusions. Many donors who stopped by our table mentioned being Subaru owners or being interested in purchasing a Subaru in the future, it was great to connect with so many community members who courageously gave blood and shared stories of our experiences with the brand that gives back. The blood drive was in partnership with the American Red Cross.
Care Kits for the Kitty Mafia Rescue - Benjamin H
A volunteer from the Kitty Mafia Rescue had reached out to us to inform us of the "Capos & Carnitas Fundraiser they are putting together and asked if we would be interested in supporting in any way. We decided to donate 11 New Cat Care Kits to be used in the raffle, and loaded the supplies up for the volunteer organizer this past weekend. This would mark the beginning of our partnership with this specific rescue. We will also be posting the event and promoting it on our social media, which will hopefully get more traction for the fundraiser and raise more money for cats to be rescued in the community. Ella and Justin helped to load the care kits up with the volunteer when she arrived at the dealership and we will be looking for some volunteers in the coming weeks to attend the fundraiser on July 19th.
Helping hand at the Habitat for Humanity - Benjamin H
Our partners at Channel 13 news brought our attention to an important and underserved part of the community. Habitat for Humanity helps families who struggle with homelessness by building affordable homes for them, as well as offer great discounts on furniture or household items at their restore. We sent Jordan, Ben, and Leah over to the restore to assist with unloading furniture, arranging it in the store, cleaning items, and decluttering shelves and reorganizing for 5 hours. Our General Manager Burton presented a $1,000 voucher to an amazing community member named Angela to spend in the Restore. In March 2008, Angela accomplished something she had long dreamed of becoming a homeowner. After years of renting and working tirelessly to provide for her family, she finally had a place to call her own. It wasn’t just a house; it was a foundation for the future she envisioned for her four sons.At the time, Angela was a single mother raising four young men. Her oldest, Michael, was 16; her twin boys, Marcus and Marquice, were 15; and her youngest, Brian, was just 13. The home was more than bricks and mortar, it was a place where her boys could grow, thrive, and become the men she always knew they could be.Seventeen years later, that dream has fully blossomed. Today, Michael is 33, the twins are 32, and Brian is 30—each one shaped by the love, structure, and support they found in the home their mother built for them.Angela has worked in the casino industry for the past 26 years as a Front Desk Clerk. Through every long shift and late night, she never lost sight of her goal: to create a better life for her children. Despite the challenges of raising four boys on her own, she never gave up. “Owning a home was always my dream,” Angela says. “I just wanted a place where my boys could grow up and feel secure.” Her home became exactly that space filled with laughter, learning, and the everyday moments that form a family’s story. Angela’s journey is a powerful reminder that with determination, hard work, and love, dreams really do come true. She was very shocked to be presented with the voucher and thanked Subaru of Las Vegas for the gift. We also partnered with other local community partners to present a check for $3,500 to the Restore to assist with their operational needs. It was great interacting with Angela and helping out at the restore.
Inspiration from the campers of Camp Cartwheel - Benjamin H
We spent the day at Camp Cartwheel at Torino Ranch in Nevada. Camp Cartwheel is an annual event that FOX5 and our other Take 5 To Care partners contribute to support the Nevada Childhood Cancer Foundation's Camp Cartwheel. The NCCF holds this week long camp where children battling cancer and their siblings are able to take a break and enjoy a camp full of activities, events, and other campers every year. For the past 10 years Subaru of Las Vegas has been a proud sponsor of Camp Cartwheel. We sent 6 Volunteers to Camp Cartwheel who volunteered their time from 6:30-2:30pm. Ben, Jordan, Ella, Taylor, Leah, and Mariana all attended the Bon Voyage at 4Wall Entertainment, then transported some team members from Fox 5 to Camp Cartwheel in 3 Subaru wrapped vehicles. Throughout the day, our volunteers helped load luggage onto buses, play with the campers at Camp Cartwheel and engaged in activities for the children. There are over 200 campers throughout the camp experience and it was really inspiring and heartwarming to see them all having fun and able to just take in the camp experience. In speaking with some of the children at the event, it was clear that attending camp is something that they looked forward to and helped them to take their mind off of treatments, doctors visits, and the stresses of battling cancer. Stephanie Parker, the Director of Marketing for the Nevada Childhood Cancer Foundation personally thanked our team for volunteering our time because it really makes an impact on the campers. Last year they had struggled with loading all of the luggage into buses which delayed their arrival to camp, so the help with that was much appreciated.
Subaru Family Tree - Jordan M
Angela Suarez was overjoyed when she was able to reserve a tree as part of our Subaru Loves the Earth partnership with The Arbor Day Foundation. After picking up her tree, she sent some photos of her new tree, which she had named "Subaru" and said she would be more than happy to take any that weren't picked up at the end of the event. As the deadline for picking up tree reservations came and went, we reached back out to Angela to let her know we did have some additional trees available. She immediately headed back in to the retailer. After having such a good experience with our staff during her visits, she named her two new trees "Sammy" and "David" in honor of them and sent photos of them in their new homes. Nearly two months later, Angela reached back out to share an update on her "Subaru family tree" and offer that Sammy and David come by in a couple of months to take a photo next to their tree counterparts. Three small trees left a lasting impression on this guest and have tied her and her home to our retailer for like as they continue to grow. "Thank you so much for the Japanese Zelkova tree, it’s beautiful and I hope he/she likes their new home. If you happen to have few more left at the end of the giveaway, I’ll be happy to give them a home. I have plenty of space for more 😊. I will keep you updated of his growth 🙏🏼. I named him Subaru ❤️." "Can you let David and Sammy know their tree have been given a new chance. After hydrating them for few days I just planted them and they are showing signs of survival 🙏🏼. David is at the front of the house. And Sammy is at the back. Subaru is still strong through this wind 🙏🏼. Thank you again. I’ll keep you updated of their growth 🙏🏼😃" "Hope all is good over there. Here’s an update on the Subaru family tree. This is Subaru, growing tall and beautiful 😁 He needed help during windy days, and held on tight!! lol Next is David. The boys are growing strong and beautiful as well. And Sammy. Maybe in a few months they want to come over and take a photo next to their tree 🤗Thank you so much. Have an awesome weekend! ☺️"
Community love! Poses For Paws; Dogs + Yoga - Jacqueline P
I am beyond grateful for Subaru's support! Without hesitation, Subaru's team jumped in to sponsor Yoga For Life's community event with yoga, live music and dog adoption to support non-profit organization, Vegas Roots Rescue. With their help, we were not only able to bring over 100 people together for an outdoor wellness event in our community, but also raise awareness and necessary funds to help animals in need. Thank you so much Subaru!
Sharing the Love with books and mugs - Benjamin H
This morning we realized that we had plenty of spare inventory of our Subaru Customer and Community Commitment Award mugs, as well as books that had been in our storage for some time. Given that we are partnering with Channel 13 news later this month to help out at the Habitat for Humanity, we figured it would be a good idea to send them some love and donate all 350 of our mugs to them for families in need who are looking for low priced affordable household items. With all of our books, we decided to donate them to a local goodwill as books don't necessarily pertain to the donation items that habitat for humanity is looking for. We had about 1,500 books to giveaway and we also donated 3,000 magnet dolls that accompanied the books. We have worked with Habitat for Humanity through media partnerships before, and are going to be at an upcoming event later this month partnering with Channel 13 news. Our Marketing Director Jordan, along with Brand and Event Coordinator Ben, and newly hired sales porter Ella cleared the inventory of boxes out of the marketing storage room, and loaded them into two Subaru wrapped vehicles to be transported to goodwill and Habitat for Humanity. Ella and Ben drove the two vehicles to the two locations and dropped off the donations. An associate at Habitat for Humanity mentioned how the donation comes at a perfect time, as we have been having rain lately that could cause Monsoons and the mugs would be a perfect way for families to enjoy some time at home with some hot cocoa or other drinks.
